Personas & User scenarios
Ella has been using ‘Meal Prep’ for two weeks now and she has gotten the hang of using the app and how it functions, as well as how it has helped her prepare her meals in a consistent and orderly fashion. She has discovered the feature where you can favourite certain meals and this has assisted her with suggesting meals similar to what she is interested in which she has found extremely helpful because of the similar ingredients used meaning the ingredients used are universal and versatile throughout a wide range of recipes. Ella has also discovered the ‘Feeling Ambitious’ section of the app where it recommends new recipes that may not have been ‘favorited’ in her flavour profile when she first opened the app. As a result of this section, she has discovered a new love for Cauliflower due to a fun and easy recipe that has made it quick and delicious to make.
Jim is a guy that lives a sedentary lifestyle and works long shifts due to working at a cinema. He wants to try meal preparation out because he doesn’t have enough time to prepare meals and he is noticing negative drastic changes in his weight. He also does not have much experience when it comes to diet and meal preparation so he has been referred to this app by his friend Tom called ‘Meal Prep’ and explained his success whilst using the app for about a month now. Jim notices his healthy figure and downloads the app. He is directed to a Questionnaire that he must answer in order for the app to get to know him better. He is then presented with a few suggested goals that he should consider meeting and he already feels more confident with where this app is going to lead him because it is giving him direction and a goal to work towards. Once the Questionnaire is filled out, he is then directed to the ‘Flavour Profile’ section where he will provide a % to the app representing how much he is into certain flavours and foods. As a result of filling these questionnaire’s out, he is then presented with an array of meals that he can favourite and the app can then suggest a meal plan or he can plan it out himself. With Jim seeing how helpful the app is, his motivation rises and is confident that this app will bring him success and consistency when meeting his goals of losing weight and maintaining a healthy lifestyle.
Wireframe – Feeling Ambitious section of the App
https://xd.adobe.com/view/565918b5-aa37-42bb-5c96-04218c2d9cbb-2068/?fullscreen
3 Best Features
- The layout is similar to the likes of Instagram so the user already has some sort of familiarity with how to use the app.
- There are likes and comments that give the user an idea of how popular or successful the recipe is.
- There is a huge preview photo of the end result as well as an insight to the ingredients used.
3 Improvements Needed
- Use Icons instead of text, or icons to support the text on the menu so that it doesn’t look boring.
- Have images accompanying the ingredients
- The hierarchy on the menu seems a bit out of order
All Things App Design! 